Ciao!

Ciao! is a self-initiated brand design project I created for fun through an online brief. I developed the full visual identity—from typography and color palette to photography, layout, and animation. My goal was to capture the charm of old Italy while still conveying the quick, modern convenience of a to-go restaurant. The final identity balances warmth and sophistication, maintaining an elevated feel that avoids typical “fast food” cues. This project gave me the chance to experiment with storytelling and design from the ground up, and it remains one of my favorite examples of how branding can evoke both nostalgia and freshness at once.