Ciao!

Ciao! is a self-initiated brand design project I created for fun through an online brief. I developed the full visual identity—from typography and color palette to photography, layout, and animation. My goal was to capture the charm of old Italy while still conveying the quick, modern convenience of a to-go restaurant. The final identity balances warmth and sophistication, maintaining an elevated feel that avoids typical “fast food” cues. This project gave me the chance to experiment with storytelling and design from the ground up, and it remains one of my favorite examples of how branding can evoke both nostalgia and freshness at once.

Illustration of pasta tubes with red text in the center reading 'CIAO!' and small Italian flag at the top, with website and tagline at the bottom.
A hand holding a brown paper bag with red text that says 'fiao!' and smaller text underneath that says 'Hot Pasta-To-Go' on a red background.
Illustration of a vintage scooter with a delivery box on the back, advertising hot pasta-to-go delivery service, with the brand name 'Ciao!' and contact information.
A restaurant with a bowl of pasta in the background; overlaying the image are two loyalty cards with the Piago logo and a grid of numbered stamps from 1 to 8, encouraging customers to enjoy a free pasta dish after their eighth visit.
Illustration of a restaurant storefront with a sign that reads 'Ciao!' above the entrance, windows displaying text about hot pasta-to-go, and contact information, with additional text indicating it is open daily for lunch and dinner.
A white bowl filled with cooked pasta topped with cheese, with a silver fork sticking out, against a red background. The bowl has the word 'Ciao!' written on it.
Red sandwich board sign with white text indicating the restaurant is open daily from 11 AM to 9 PM, serving hot pasta to go, with contact information and website.
A white bowl with red concentric circles containing dark coffee or tea, placed on a red and white checkered tablecloth. The bowl has the word 'Ciao!' written inside in red, and the top edge of the image shows a small Italian flag with the text 'ESTD 2024.' There is additional text at the bottom left and right, reading 'HOT PASTA TO GO' and 'CIAOPASTA.COM'.