Detroit Zoo

For the Detroit Zoo, I helped lead a full brand overhaul that re-energized one of Michigan’s most beloved institutions. Our work spanned everything from a refreshed logo system to large-scale environmental touchpoints—like the iconic water tower—along with a modernized digital presence through thoughtful website design. This project was especially meaningful to me, growing up in Detroit and spending countless childhood visits at the zoo. Contributing to a brand so close to home made the creative process that much more rewarding, and I loved helping shape a visual identity that feels both timeless and alive with the spirit of Detroit.

Website homepage of the Detroit Zoo featuring images of animals including a red panda, a gorilla, a tiger, and part of a colorful infographic about the zoo's animals.
Smartphone displaying a webpage about Detroit Zoo animals, including images of a gorilla, tiger, red panda, and lion, with text inviting to meet zoo animals and call the zoo.
Detroit Zoo webpage featuring information on animal well-being and conservation with images of a dog, a penguin, and colorful abstract shapes.
Homepage of Detroit Zoo website showing new animals: a chimpanzee named Nakili and a blue and yellow macaw named Tuki, with navigation options at the top and a pink 'Buy Tickets' button.
A young boy at the Detroit Zoo looking at an aquarium exhibit featuring aquatic animals.
Close-up of a butterfly with yellow and brown wings resting on green leaves, on the Detroit Zoo website homepage.
A vertical banner featuring images of tiger stripes and a tiger's eye, with the text 'Detroit Zoo' at the top, hanging on a black pole against a cloudy sky background.
Billboard advertising the Detroit Zoo featuring a close-up image of a tiger's eyes, with the zoo's logo in white.
A silver laptop displaying a website about Detroit Zoo, with sections on augmented reality experience and user-friendly websites, on a black background.
Blue Detroit Zoo signage with the words 'Detroit' and stylized letters 'Z' and 'O' in front of a park with trees.