Systane

For this campaign, we were tasked with creating something visually compelling to help Systane eye drops stand out in a crowded category. I concepted and designed an endearing, expressive character that brought warmth and personality to the brand—something that could connect emotionally with audiences while still feeling authentic to the product. The character became the heart of the campaign, giving Systane a distinctive visual voice that set it apart from competitors and made the brand feel more human. I helped develop the visual direction across social assets, ensuring the character translated seamlessly into digital formats while enhancing brand recognition. The result was a campaign that felt fresh, engaging, and approachable—helping Systane build a more relatable social presence and connect with consumers in a new way.