Color Me Pain-Free

Color Me Pain-Free was a bold, high-energy campaign that brought a fresh attitude to the Motrin brand. Centered around the idea that “color is in—and it’s throwing pain some serious shade,” the campaign celebrated confidence, individuality, and empowerment through vibrant visuals and unapologetic tone. I helped bring the concept to life through dynamic set designs and art direction that leaned into Motrin’s signature hues. Each scene was built to feel powerful and expressive, featuring talent who embodied the spirit of resilience and self-assurance. The result was a visually striking campaign that redefined what pain relief could look like—modern, colorful, and full of personality.

A woman with long, curly red hair smiling and sitting against an orange background with a shadow cast behind her.
A person in a white lab coat holding a turmeric root in one hand and a spoon in the other, standing at a table with two blue mugs, a plate with a muffin and a container of medication. The image promotes Motrin IB Liquid Gels with the caption, 'Pain pain go away. Time to slay another day.'
Three boxes of Motrin medication displayed on a dark blue surface, with a light-skinned hand dropping a pill into the air. The boxes include Motrin IB Liquid Gels and Coated Caplets, featuring orange and blue packaging with branding and product information.
A person in blue clothing holding a bottle of Motrin IB pain reliever.
A woman in orange pants, an orange crop top, and blue boots lying on a purple tennis court with white lines. The word 'Motrin' is in the top left corner, and the text at the bottom reads 'Relief in every caplet. No cap.'
A bottle of Motrin pain reliever tablets against an orange background, with the text 'Your best self will thank you.'
A woman with short dark hair holding a bottle of Motrin medicine over her eye and smiling.