Color Me Pain-Free

Color Me Pain-Free was a bold, high-energy campaign that brought a fresh attitude to the Motrin brand. Centered around the idea that “color is in—and it’s throwing pain some serious shade,” the campaign celebrated confidence, individuality, and empowerment through vibrant visuals and unapologetic tone. I helped bring the concept to life through dynamic set designs and art direction that leaned into Motrin’s signature hues. Each scene was built to feel powerful and expressive, featuring talent who embodied the spirit of resilience and self-assurance. The result was a visually striking campaign that redefined what pain relief could look like—modern, colorful, and full of personality.