Nothing Stops Ram

This was one of the most exciting and rewarding projects I’ve worked on during my time at Doner. After spending three years immersed in the Ram brand, I was invited to help shape its brand refresh, developing a bold new visual system that redefined its look and feel. I contributed to every aspect—new type, logo lockups, headlines, layouts, and visual assets—to create a cohesive and modern identity that still honored Ram’s rugged spirit. The refreshed brand debuted at a NASCAR event, where I also designed custom jackets, t-shirts, and merch for the launch of a special engine announcement. Seeing the overwhelmingly positive response from both the client and consumers was incredibly fulfilling—it was clear that our work made a lasting impression.