The Franklin

Tishman Speyer approached us to refresh the visual identity for The Franklin, one of their Chicago office buildings. I led the redesign, creating a modern, sophisticated system that gave the property a clear and elevated presence. The new brand highlighted The Franklin’s state-of-the-art amenities and Tishman Speyer’s commitment to sustainability through clean typography, a refined color palette, and a timeless visual tone. Designed to flex across social, print, and digital, the refreshed identity brought cohesion and polish to a building that had never truly had a visual voice.

Mobile phone displaying interior design advertisements for The Franklin, with the slogans 'Where Life Happens,' 'Where It Happens,' and 'Find It All Here,' alongside images of stylish living spaces.
Cover of The Franklin magazine titled "Where It Happens" with a photo of a tall building against a blue sky.
Decorative interior design collage featuring a wooden shelf with plants and decor, mirrors and pendant light with a console table, and a kitchen counter with a green chair and marble backsplash.
A modern interior with a beige armchair, a decorative coffee table with a wooden sculpture, and green potted plants, with text indicating a suite number 134A and a tagline 'Where Comfort Happens'.
Interior of a modern living room with white sofas, green plants, a fireplace, framed art, and neutral decor. Text overlay says 'Make It Happen.'
A digital advertisement for The Franklin featuring a tall skyscraper with a blue sky background, images of interior spaces, and a group of people in a lounge area.
A modern real estate flyer for The Franklin, featuring images of skyscrapers, interior spaces, and a social lounge, with text promoting private offices, great views, and a zoo clubhouse.
Laptop screen displaying an advertisement for The Franklin, featuring a photo of tall city buildings against a blue sky. The ad promotes private offices, great views, and a zoo clubhouse.
Overlapping cityscape with tall skyscrapers, including one with an antenna, under a clear blue sky.
A group of seven people seated and chatting in a modern, cozy lounge area with plants and artwork, with a reception desk and additional people in the background.
A marketing flyer featuring two images of modern office interiors. The top image shows two women sitting on a dark red sofa and chair in a bright office with large windows and plants. The bottom image shows a conference room with brown chairs around a large wooden table, a lush green patterned wall, and glass walls in the background.
Modern hotel lobby with a green wall, lounge chairs, and people waiting or chatting.
Interior of a modern lounge area with a bar, green chairs, and a white sofa, where people are socializing and working
A webpage layout with a subhead titled 'WHERE CRAVINGS HAPPEN' in large text, a smaller subhead labeled 'SUBHEAD', and a paragraph of placeholder lorem ipsum text on the right. There is a photograph below the subtitle showing a modern lounge with people sitting and talking, some across tables, and a woman walking in the background.