Detroit Zoo

For the Detroit Zoo, I helped lead a full brand overhaul that re-energized one of Michigan’s most beloved institutions. Our work spanned everything from a refreshed logo system to large-scale environmental touchpoints—like the iconic water tower—along with a modernized digital presence through thoughtful website design. This project was especially meaningful to me, growing up in Detroit and spending countless childhood visits at the zoo. Contributing to a brand so close to home made the creative process that much more rewarding, and I loved helping shape a visual identity that feels both timeless and alive with the spirit of Detroit.